Draws on groundbreaking new research and analyses, including surveys, focus groups, and large-scale studies that cross demographics, to provide important insights into what women really want and to furnish suggestions on how to market effectively to this powerful force in today's consumer marketplace. Original.
Author - Grant J. Schneider
Publisher - Time Home Entertainment
Format - Paperback
Pages - 144
Dimensions - 5 x 0.25 x 7 inches
